Social Media Facts in 2021:

1. 3.5 billion social media users worldwide
2. Facebook is the most popular social media platform
3. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users
4. Users spend an average of 3 hours per day on social networks and messaging
5. 73% of marketers believe that their efforts through social media marketing have been "somewhat effective" or "very effective" for their business
6. 54% of social browsers use social media to research products
7. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
8. 49% of consumers claim that they depend on influencer recommendations
9. 500 million daily active Instagram Stories users in January 2019
10. 91% of all social media users access social channels via mobile devices